This word has been torturing me for the past one month and I finally thought what the hell just write about the damn thing and get it over with. Abusing this word can have almost disastrous consequences since most of my clients breathe and live in this bubble every day of their lives and most importantly my pay check comes from here Dude!
So we have luxury brands, we have luxury food , luxury apparel, luxury malls and for India the next buzz word is.. you guessed it "LUXURY". I mean it almost seems like that if you are seen buying or indulging with something which does not spell luxury "God save you" you are just not with it worse still your future looks gloomy verrry gloomy ..ok I do tend to exaggerate a bit not that gloomy but you got my drift right!
Any which ways if you have it ..flaunt it and it better spell and look luxury if the latest Indian's fascination or obsession is anything to go by. For me it just well sort of irritates me ..I was reading an article in Fortune magazine which said India's tryst with the luxury bubble is not new, is not a fad and is very much here to stay(help me god) because to begin with it has always been here..Maharajahs and their fine Maharanis would always have the Louis Vuitton collection as part of their trousseau. Yes can you believe that...our Maharajahs would get specially ordered jewelery from Cartier's.
It seems we have come a full circle ...as most things in life do ..I am not happy about it ..for the life of me why should I be "I can't afford the bubble " or maybe the bubble doesn't appeal to me because I feel it comes at a price. You reach that level and baby you aint coming back!! It is only up and up but beyond a point where will you go. That is why I like to stick to basic things not to say that if someone gifts me a Louis Vuitton bag I wont take it(ya ya Megha u keep dreaming) but I find happiness at the most unlikely places. I mean it is luxury when I see the whole family laughing and eating together considering all of us are working. I think it is luxury when I can catch those 10 extra minutes before I need to jump out of the bed. It is luxury when i get to eat that whole bar of chocolate without feeling guilty.
Seems like my definition of luxury is quite screwed but hey this is what makes me happy.I am sure the people who indulge in what I would like to refer to is the "bubble" are actually after the very same sentiment "happiness". To each it's own I always say though I won't mind running an experiment here at this point of time..
Let someone gift me a Cartier or maybe a Dior and let me see what happens..the ecstasy ..the joy ..I also want to experience it. So are there any noble and kind souls who will help me in my experiment by gifting me the "bubble"..any takers...any body..somebody????
